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Tripp launch John Rocha and Orla Kiely ranges in Ireland

Brand Launch Campaign

Tripp, the number one luggage retailer in the UK and exclusive retailer of luggage to Debenhams, has today (Friday 1 February) launched a campaign to promote two new ranges of luggage in Ireland.

The three month campaign aims to raise awareness of John Rocha’s new Punch Work Collection and Orla Kiely’s latest travel range for the Irish market.

The campaign is planned and created in the UK by digital media agency, NUMO Group, and involves PR and digital advertising across two of Ireland’s largest media platforms, the Irish Times and RTE. The objective of the campaign is to drive traffic to Tripp’s new website www.trippluggage.ie and to capture data in a completely new market from a series of online competitions.

NUMO Group is aiming to raise the profile of Tripp in Ireland by gaining the brand in excess of one and half million views during the three month campaign. “Tripp only entered the Irish market in the last few months, so this campaign will play a vital role in increasing the brand’s visibility amongst a key ABC1 target audience” says Steve Tomkinson, director of NUMO.

Steve continued, “The Irish Times website alone receives over 17 million page impressions a month and 67% of those are ABC1. So we are confident that Tripp’s target audience will get plenty of opportunity to see the brand and take part in our competition to win some of the most exclusive luggage ranges on the market.”

Each month of the campaign, competition entrants get the chance to win over €700 of luxury designer luggage from both John Rocha’s Punch Work Collection and the new range of Orla Kiely luggage.

02/02/2008 | 11.01